What we don't use


Cruelty Free

We do not test any of our products on animals, or buy any ingredients that are known to be tested on animals. We believe that all forms of life need to be respected, and not tortured or abused, to sell a cosmetic product. We maintain that there are other ways to test the safety of cosmetic products, and therefore only use safe, natural ingredients. In addition, our packaging has been tested to be BPA and Phthalate free. We also conduct accelerated micro tests on our hydrous products through a third party laboratory.


Bisphenol A (BPA) Free

BPA is commonly found in most plastics. It has been proven to have toxic effects, by increasing cancer risks, and accelerating puberty in animals. Certain plastics (like number 7 plastic) are known to have high BPA levels. BPA is harmful in large quantities, and its toxic effect on humans is not fully understood. However, it is considered to be especially harmful for babies and children. At high temperatures (via heating, boiling, or significant exposure to the sun) plastics can "leech" or release BPA. All of our packaging has been tested to be BPA Free.

Phthalate Free

Phthalates are recognized to be endocrine/hormone disruptors, and are linked to fertility issues and problems conceiving. They are also believed to mimic estrogen, thereby increasing the female hormone in both sexes.


Artificial Fragrance Free

We do not use any artificial fragrances or scents. Our products are not strongly scented, and thus remain within our olfactory profile. We see nature as creating an abundance of beautiful scents from which to choose, and do not see any need to use chemical concoctions, many of which are harmful. In fact, many artificial fragrances contain phthalates.

Artificial Filler Free

Many cosmetics use inexpensive chemicals to add mass to the product. Many of those products are also known to have harmful effects. Some use a marginal percent of natural (or "good") ingredients, simply to make label claims. Our formulations only use ingredients that add value to the product.

Benzene Free

Benzene is a aromatic hydrocarbon, known to cause leukemia, and is also associated with other cancers and pre-cancers of the blood. While most cosmetic companies currently avoid it, some include it in their formulations.

Dimethicone Free

A petroleum derivative, dimethicone is an active ingredient in moisturizers, shampoos, and conditioners. It is also known to be an environmental toxin.


A skin penetration enhancer, EDTA is approved for use in cosmetics and baby products, even though it is linked to brain, liver, and endocrine damage, as well as to birth abnormalities in animals.

Formaldehyde Free

Used in some baby wash products, formaldehyde is a suspected carcinogen, and is associated with gene damage, mutations, and developmental problems. Its vapors cause extreme irritation to the eyes, nose, and throat.

FD&C Yellow #5 Free

This is an allergen, and has been associated with hyperactivity in children. It is added to some bubble baths and baby washes.

GMO Free (Genetically Modified Organism)

By means of genetic engineering, a GMO has had its genetic material modified or altered. Using DNA molecules from different sources, the new DNA is then transferred into the organism, giving it a modified genetic makeup. There are many reasons why people find GMOs undesirable: the health risks of GMOs are unknown, and there is no way to test for long-term impacts on humans. We do not use any ingredients that are known to be genetically modified or reengineered.

Glycol Free (Propylene Glycol (PG) and Butylene Glycol)

Propylene Glycol is an inexpensive humectant, carrier, and preservative that is used in cosmetic formulations. It is a form of mineral oil, which is not deemed safe, but it is found in many personal care products for children. However, a more potent grade of the same material is used as an active ingredient in antifreeze, deicers for airplanes, and other industrial applications. Despite its assumed toxicity, it is even used in some foods as well. Independent of whether it has been proven to be a carcinogen, there is enough negative evidence, as far as we are concerned, to not use it in our products.

Butylene glycol has similar properties, and is used for the same reasons. Like Propylene Glycol, its assumed toxicity is a widely debated topic. However, multiple studies have shown its toxicity at high does, including neurotoxicity, reproductive toxicity, and developmental toxicity. Therefore, we avoid it in our products.

Hydrogenated Oils Free

Hydrogenated oils are scientifically manipulated, where the healthy fatty acids (non saturated fats) are turned into unhealthy fatty acids, or saturated fats. This process is achieved through chemically forcing hydrogen gas, at high pressure, into the oil. In a number of scientific studies, hydrogenated oil has been linked to diabetes, coronary disease, and obesity. We prefer our oils to be cold pressed and natural.

Isopropyl Alcohol Free

Another petroleum derivative, Isopropyl is suspected of promoting brown spots and premature aging of the skin.

Sulphate Free (Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)

Sodium Lauryl Sulfate is a very low cost, but effective surfactant, used most commonly as an engine degreaser or car wash soap. It is often found in personal care products, such as toothpaste, shampoos, and shaving foams. SLS is known to cause dry skin and break down its proteins, causing irritation, as well as leaving the sensitive, underlying skin much more susceptible to environmental contaminants. In some studies, it has been found to cause many health problems for both men and women, with the possibility of increasing breast cancer.

Mineral Oil Free

The main ingredient in many baby care items, such as baby oil (which is mineral oil with a fragrance), baby lotions, petroleum jelly, and baby wash, mineral oil is a byproduct of the distillation of gasoline from crude oil. When applied to the skin, it clogs the pores, thus slowing down the skin's ability to eliminate toxins. It is also known to decrease lung function and cause pneumonia.

Thus, for any infant massage, it is best to use an all-natural, vegetable, fruit-based, or unscented oil. Natural oils are easily absorbed and digested by the body; oils with added vitamin E will actually benefit the skin and act as an antioxidant.

Paraben Free (Propylparaben, Methyl, Ethyl, Butyl)

Used as preservatives in many baby care products, such as lotions, baby wash, and baby wipes, they are readily absorbed through the skin and known to cause allergic reactions, including human sperm damage. They also act like an estrogen in the body.

Petrolatum Free

A petroleum derivative commonly used in lipsticks and diaper rash cream, it has recently come under suspicion as a carcinogen in breast cancer.

PEGs or 1, 4 - Dioxane Free (ingredient list includes Myreth, Oleth, Laureth, Ceteareth, or any other Eth)

This cancer-causing petrochemical is on California's Prop 65 list of chemicals known (or suspected by the state) to cause cancer and birth defects. It is found at high levels in many baby and adult personal care products, including baby baths and baby washes. It is not even required on the ingredient list, as it is a by-product of the manufacturing process. U.S federal regulators consider it to be as potent as many pesticides.

Silicate Free

Sodium Magnesium Silicate is found in personal care products, such as cleansers, hair gels, and toothpastes. It is also commonly used in muffler repair products.

Silicone Free (Cones):

Silicone is a man-made product, which acquires non-stick, heat resistant, rubbery characteristics. Commonly used as sealants, lubricants, and adhesives, they are often found as ingredients in hair conditioners, shampoos, and gels. While they are used in hair products for moisturizing, their build-up can actually prevent moisture from penetrating the cortex. In most cases, silicone will dry out the hair shaft, and create hair damage.


Triethanolamine (TEA), Diethylamine (DEA), and Monoethanolamine (MEA) are bases used extensively in personal care products. You may find one or more of them in your baby's bubble bath, lotion, or shampoo. They are used to adjust the PH of the formulation, and can be used as emulsifiers and foaming agents. In this way, they can cause allergic reactions. NDEA (N-nitrosodiethanolamine) is formed when this additive reacts with nitrosating agents. This may happen even through exposure to air. NDEA is a known carcinogen.

- Wheat Free
Wheat is a nutritious and useful grain that is grown all over the world. It is commonly used as flour. However, it causes celiac disease in individuals who are allergic to it. Our products do not contain wheat.

- Whey Free
Whey is a biproduct of making cheese. It is generally rich in vitamins and protein, but because it is a milk product as well, it can trigger allergic reactions. It has also been said to cause migraines. Our products do not contain whey.

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