Our Difference

Organic Certification

Organic, Natural, Premium

We pride ourselves at being completely transparent and open. We want you know us, and love us. No lies, no gimmicks.

We are different from most personal care brands out there.

Organic Certification

The word organic is thrown around so much and so loosely that we believe it needs an explanation.

For a product to be called “Organic” it must be certified by a certifying agency that is recognized by the United States Department of Agriculture or USDA. These third parties have to certify that your products meet the standard set by USDA to call a product organic. Our products are certified organic by ASCO (Agricultural Services Certified Organic).

What many people may not know is that the same organic standard that applies to food also applies to personal care. There is no different standard for skin care. What that means is that if something is not acceptable in food by organic standards then it is not acceptable in skin care.

For a product to be called organic it must have this seal . 

This seal means that the product has atleast 95% organic ingredients and the other ingredients are allowed within the NOP or National Organic Program.

For those that want to learn more, here is a summary. Click here for the official NOP program. Four types of organic claims can be made:

Organic Requirements


Organic Content

Non Organic Content


100 percent organic





95% or more

5% or less


Made with organic ingredients

70%- 95%

30% or less


Less than 70% organic ingredients

70% or less

30% or more


The following products have an organic seal and are certified.

Organic Grapeseed Oil (Organic, and 100% organic)

Organic Oil Blend

Organic Baby Bath Tea Bags (100% organic)

Organic Lip Balm – Tangerine Flavor

Organic Stretch Mark Butter

Organic Bum Bum Butter

The following product have a huge organic content, but are not certified as a part of the NOP for the following reasons

All Natural Lotion – Contains 94 to 96% organic ingredients, but is not certified. Our emulsifier Olivem 1000 (is naturally derived), but is not on the list of allowable ingredients (remember it is a food law!)

Foaming Wash and Shampoo –  It has 78% organic ingredients, but is not certified. Decyl Glucoside is derived from corn, but is not on the list.

Feminine Wash –  For the same reason as the Foaming Wash and Shampoo.

They are 100% natural/ 100% naturally derived by the strict standard we define this claim by. 

We want you to judge for yourself. If there were three things that we think separate us from the rest of the pack, they are:


Ingredients - What we use

One of our key corporate missions is to use edible, whole, and organic ingredients wherever possible in our formulations. Where this is not feasible, we have very simple guidelines.

We will use only natural or naturally derived ingredients. We consult with a pediatrician to ensure that we avoid common allergens like soy, nuts, nut oils, eggs, sesame, gluten, etc. We also avoid ingredients known to have estrogenic activity, like lavender, and tea tree in our child care products. We tend to keep our formulations simple, and stay clear of heavy scents and fragrances.

Where possible, we use only cold pressed, unrefined oils. We are confident about what we put in our products, as well as the ingredients we avoid. 

What we use

Core products - Complete list of ingredients (List for all products except natural bath salts and hand-crafted soaps) 

Organic Olive Oil
Organic Oat Flour
Xantham Gum
Organic Grapeseed Oil
Organic Coconut Flour
Organic Beeswax
Organic Coconut Oil
Organic Calendula Flower
Cetearyl Olivate / Sorbitan Olivate
Organic Cardamom
Organic Chamomile Flower / Extract
Japanese Honey Suckle Flower
Natural Vitamin E (Tocobiol)
Organic Tumeric
Organic Rooibos
Organic Aloe Vera Powder
Citric Acid
Decyl Glucoside
Natural Aroma Blend

Ingredients - What we don't use


Cruelty Free

We do not test any of our products on animals, or buy any ingredients that are known to be tested on animals. We believe that all forms of life need to be respected, and not tortured or abused, to sell a cosmetic product. We maintain that there are other ways to test the safety of cosmetic products, and therefore only use safe, natural ingredients. In addition, our packaging has been tested to be BPA and Phthalate free. We also conduct accelerated micro tests on our hydrous products through a third party laboratory.


Bisphenol A (BPA) Free

BPA is commonly found in most plastics. It has been proven to have toxic effects, by increasing cancer risks, and accelerating puberty in animals. Certain plastics (like number 7 plastic) are known to have high BPA levels. BPA is harmful in large quantities, and its toxic effect on humans is not fully understood. However, it is considered to be especially harmful for babies and children. At high temperatures (via heating, boiling, or significant exposure to the sun) plastics can "leech" or release BPA. All of our packaging has been tested to be BPA Free.

Phthalate Free

Phthalates are recognized to be endocrine/hormone disruptors, and are linked to fertility issues and problems conceiving. They are also believed to mimic estrogen, thereby increasing the female hormone in both sexes.


Artificial Fragrance Free

We do not use any artificial fragrances or scents. Our products are not strongly scented, and thus remain within our olfactory profile. We see nature as creating an abundance of beautiful scents from which to choose, and do not see any need to use chemical concoctions, many of which are harmful. In fact, many artificial fragrances contain phthalates.

Artificial Filler Free

Many cosmetics use inexpensive chemicals to add mass to the product. Many of those products are also known to have harmful effects. Some use a marginal percent of natural (or "good") ingredients, simply to make label claims. Our formulations only use ingredients that add value to the product.

Benzene Free

Benzene is a aromatic hydrocarbon, known to cause leukemia, and is also associated with other cancers and pre-cancers of the blood. While most cosmetic companies currently avoid it, some include it in their formulations.

Dimethicone Free

A petroleum derivative, dimethicone is an active ingredient in moisturizers, shampoos, and conditioners. It is also known to be an environmental toxin.


A skin penetration enhancer, EDTA is approved for use in cosmetics and baby products, even though it is linked to brain, liver, and endocrine damage, as well as to birth abnormalities in animals.

Formaldehyde Free

Used in some baby wash products, formaldehyde is a suspected carcinogen, and is associated with gene damage, mutations, and developmental problems. Its vapors cause extreme irritation to the eyes, nose, and throat.

FD&C Yellow #5 Free

This is an allergen, and has been associated with hyperactivity in children. It is added to some bubble baths and baby washes.

GMO Free (Genetically Modified Organism)

By means of genetic engineering, a GMO has had its genetic material modified or altered. Using DNA molecules from different sources, the new DNA is then transferred into the organism, giving it a modified genetic makeup. There are many reasons why people find GMOs undesirable: the health risks of GMOs are unknown, and there is no way to test for long-term impacts on humans. We do not use any ingredients that are known to be genetically modified or reengineered.

Glycol Free (Propylene Glycol (PG) and Butylene Glycol)

Propylene Glycol is an inexpensive humectant, carrier, and preservative that is used in cosmetic formulations. It is a form of mineral oil, which is not deemed safe, but it is found in many personal care products for children. However, a more potent grade of the same material is used as an active ingredient in antifreeze, deicers for airplanes, and other industrial applications. Despite its assumed toxicity, it is even used in some foods as well. Independent of whether it has been proven to be a carcinogen, there is enough negative evidence, as far as we are concerned, to not use it in our products.

Butylene glycol has similar properties, and is used for the same reasons. Like Propylene Glycol, its assumed toxicity is a widely debated topic. However, multiple studies have shown its toxicity at high does, including neurotoxicity, reproductive toxicity, and developmental toxicity. Therefore, we avoid it in our products.

Hydrogenated Oils Free

Hydrogenated oils are scientifically manipulated, where the healthy fatty acids (non saturated fats) are turned into unhealthy fatty acids, or saturated fats. This process is achieved through chemically forcing hydrogen gas, at high pressure, into the oil. In a number of scientific studies, hydrogenated oil has been linked to diabetes, coronary disease, and obesity. We prefer our oils to be cold pressed and natural.

Isopropyl Alcohol Free

Another petroleum derivative, Isopropyl is suspected of promoting brown spots and premature aging of the skin.

Sulphate Free (Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)

Sodium Lauryl Sulfate is a very low cost, but effective surfactant, used most commonly as an engine degreaser or car wash soap. It is often found in personal care products, such as toothpaste, shampoos, and shaving foams. SLS is known to cause dry skin and break down its proteins, causing irritation, as well as leaving the sensitive, underlying skin much more susceptible to environmental contaminants. In some studies, it has been found to cause many health problems for both men and women, with the possibility of increasing breast cancer.

Mineral Oil Free

The main ingredient in many baby care items, such as baby oil (which is mineral oil with a fragrance), baby lotions, petroleum jelly, and baby wash, mineral oil is a byproduct of the distillation of gasoline from crude oil. When applied to the skin, it clogs the pores, thus slowing down the skin's ability to eliminate toxins. It is also known to decrease lung function and cause pneumonia.

Thus, for any infant massage, it is best to use an all-natural, vegetable, fruit-based, or unscented oil. Natural oils are easily absorbed and digested by the body; oils with added vitamin E will actually benefit the skin and act as an antioxidant.

Paraben Free (Propylparaben, Methyl, Ethyl, Butyl)

Used as preservatives in many baby care products, such as lotions, baby wash, and baby wipes, they are readily absorbed through the skin and known to cause allergic reactions, including human sperm damage. They also act like an estrogen in the body.

Petrolatum Free

A petroleum derivative commonly used in lipsticks and diaper rash cream, it has recently come under suspicion as a carcinogen in breast cancer.

PEGs or 1, 4 - Dioxane Free (ingredient list includes Myreth, Oleth, Laureth, Ceteareth, or any other Eth)

This cancer-causing petrochemical is on California's Prop 65 list of chemicals known (or suspected by the state) to cause cancer and birth defects. It is found at high levels in many baby and adult personal care products, including baby baths and baby washes. It is not even required on the ingredient list, as it is a by-product of the manufacturing process. U.S federal regulators consider it to be as potent as many pesticides.

Silicate Free

Sodium Magnesium Silicate is found in personal care products, such as cleansers, hair gels, and toothpastes. It is also commonly used in muffler repair products.

Silicone Free (Cones):

Silicone is a man-made product, which acquires non-stick, heat resistant, rubbery characteristics. Commonly used as sealants, lubricants, and adhesives, they are often found as ingredients in hair conditioners, shampoos, and gels. While they are used in hair products for moisturizing, their build-up can actually prevent moisture from penetrating the cortex. In most cases, silicone will dry out the hair shaft, and create hair damage.


Triethanolamine (TEA), Diethylamine (DEA), and Monoethanolamine (MEA) are bases used extensively in personal care products. You may find one or more of them in your baby's bubble bath, lotion, or shampoo. They are used to adjust the PH of the formulation, and can be used as emulsifiers and foaming agents. In this way, they can cause allergic reactions. NDEA (N-nitrosodiethanolamine) is formed when this additive reacts with nitrosating agents. This may happen even through exposure to air. NDEA is a known carcinogen.

- Wheat Free
Wheat is a nutritious and useful grain that is grown all over the world. It is commonly used as flour. However, it causes celiac disease in individuals who are allergic to it. Our products do not contain wheat.

- Whey Free


All packaging (except shampoo/wash bottles)

Airless Pumps:Our signature apple green pumps are airless. That means that they prevent air from going into them. This helps keep the product fresher for longer.

Sizes: The bottles come in two sizes: 30 ml and 120 ml.

Nozzle closure: You will notice that our airless pumps have a transparent nozzle closure attached to them. The nozzle closure further aids in preventing air from entering your products.

Material Used: PP (Polypropylene) .
BPA and Phthalate Free: Our airless pumps have been tested to be BPA and Phthalate free by an external lab.

Recycling and Reusability: PP bottles have a recycle code of 5. In addition the bottles can be opened, washed and reused.If you’d like you can also return the packaging to us at our corporate headquarters.

Recommended Use: Please ensure you use both the closure and cap to close the product after use. Since the nozzle closure is a small piece, keep it away from the reach of children. When you open the nozzle closure to use the product, keep the nozzle closure in the cap to prevent it from getting misplaced.

Shampoo/ Wash Bottles

Foam Pumps: Our foaming pumps have the same signature apple green color as our airless pumps.

BPA and Phthalate Free: Our airless pumps have been tested to be BPA and Phthalate free by an external lab.

Sizes: The bottles come in two sizes: 50 ml and 150 ml

Material Used: PET (Polyethylene terephthalate)

BPA and Phthalate Free: Our foam bottles have been tested to be BPA and Phthalate free by an external lab.

Recycling and Reusability: PET bottles have a recycle code of 1. In addition the bottles can be opened, washed and reused. If you’d like you can also return the packaging to us at our corporate headquarters.

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